1. Corporate identityKomatsu has defined its corporate identity by reflecting on its corporate growth built by forerunners and its relations with society. Specifically, Komatsu has articulated its mission and vision as its purpose, together with its values. The corporate identity also incorporates pieces that have been created over the company’s history: founding principles, the Komatsu Way, Komatsu Worldwide Code of Business Conduct as well as strategies including the mid-term management plan. Furthermore, Komatsu has created the brand promise (tagline) of “Creating value together”. As our business and stakeholders diversify further, we will strive to deliver this promise through our global operations. A video describing the Komatsu brand is available on Komatsu’s 100th anniversary website.
Brand promise (tagline)
2. Launching the “One World One Komatsu” employee-driven social contribution projectKomatsu defines CSR as activities to respond to social demands through core business, and works for sustainable growth with society by solving ESG issues. Komatsu is launching the “One World One Komatsu”, Komatsu’s first global platform which all Komatsu group employees around the world can join. This exclusive platform can consolidate the voluntary and simple efforts of each participant under the theme of environmental sustainability into group-wide sharing. It allows for easy logins from PCs and smart phones and transcends national and linguistic barriers. It thereby connects all Komatsu group employees worldwide, nurturing a sense of unity for the Komatsu group as they work for the common goal, and promoting activities designed for a sustainable earth.
3. Showing the “Komatsu in 203X” 100th anniversary commemorative movieFor the goal of achieving safe, highly productive, smart and clean workplaces of the future, this movie portrays future worksites as Komatsu wants them to look like in 10 to 20 years by focusing on five workplaces: mining, construction, forestry and agriculture, industrial machinery, and Komatsu’s production.
By digitalizing workplaces worldwide and connecting land features, man, machinery, and materials on an open platform, Komatsu will solve on-site problems and optimize on-site operations, improve a variety of machine utilization rates, and secure a carbon neutral environment.